Supply and Demand Side Management

Assuring water abundance involves addressing various aspects like ensuring adequate supply and managing demand. Irrespective of the amount of water available setting the limits to manage demand and reducing wastage are crucial to avoid situations of water scarcity. This section describes options for reducing water demand through various approaches.
In Gujarat for example, farmers were informed about the potential of using drip irrigation for their cotton cultivation and were also facilitated to obtain interest-free loans for purchase of the equipment. Scientific approach to watershed management led to the improvement of crop productivity and production. Extensive outreach efforts to sugarcane cultivators in Maharashtra, Madhya Pradesh and Uttar Pradesh led to considerable water savings and improving water use efficiency. In high altitude deserts of Himachal Pradesh and Jammu and Kashmir, local innovations led to the capturing and using of snow for agriculture, water sharing and conversion of wastelands into productive lands. Considering the difficult terrain in this region, it was an important initiative which reduced the drudgery of women of fetching water every day and
increased their incomes. The story from Rajkot highlighted the need for immediate action on non – revenue water in urban areas. This case not only presented grim figures of quantified water leakages but also provided useful recommendations on water loss management through network audit, leakage detection and advanced technology adoption. Managing demand and supply is possible and requires a mix of scientific assessment; user awareness and involvement; technological interventions and process innovations.

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